I was looking to get Monarch of the Glen from amazon uk some time ago. I put off the purchase for a while. Then, the price went up from about 47 quid to a 100 quid.
Ridiculous isn’t it. It’s like some f*cking stock exchange. Well, that isn’t enough. Why? - should be the question.
Well, this is what the ed figured out. Some might say that they adjust their prices to match the current ‘going rate’ for a product. That is pure and unadulterated bollocks. Look at the price comparison chart below (the amazon price is incorrect, and should read 99 quid. The other links above it are correctly priced.
Alright. Now that we’ve established that amazon, like singapore’s PM, is pegging its price to one of the highest in the private sector, let’s move on to the ‘why’.
Sometimes, to figure out why capitalist pricks do what they do, all you have to do is to study your own reactions. Let’s say you’re accustomed to seeing the price of something you might like hover at the ridiculous 100 quid mark. Then you see it dip to 50 quid. What are you going to do, or feel inclined to do? Buy it, or ‘tweet’, blog, and text, the fantastically low price to all your friends so as to share the joy, or to get more ‘hits’ and up your popularity. Amazon makes more sales all round.
For those who see this product for the first time and see the 100 quid price, and do not know about the previous lower price, and whom don’t mind forking out the money as they might think the price has always been a 100 quid, they buy it.
And for those whom were accustomed to seeing the price at the 50 quid mark, but were still hesitant in purchasing it because of the high price, would say, upon seeing the price rise to a 100, ‘shit! I should have bought it when it was 50!’ Then when the price goes down to 50 again, they’ll be scampering for their credit cards. This, in other words, is a false value added to the value of a product via a psychological manipulation of the individual.
This, in other words, is a false value added to the value of a product via a psychological manipulation of the individual. The same thing goes with all those ‘great sales’ that leads people to engage in the asinine activity of ‘shopping till you drop’. Only morons do that. (Oh, if you’re one of those who do that. You’re a moron. And you should voluntarily give up your right to vote because the stupidity that it takes to be led by billboards and mass preoccupations is that which it takes for you to be appealed to the obvious and self-centred and hence produce and support political parties that rely on your being as such.)
Amazon knows that mate. They didn’t become the great exploitative conglomerate that they are today without knowing you more than you know yourself.
The devil’s been given a bad name throughout the ages. People, from those adorned in ecclesiastical robes to the ‘respectable’ suit and tie, distract the people from appreciating the true nature of evil by presenting the devil in a crispy red form complete with pitchfork, horns, and tail, and hence, telling you, ‘if we don’t dress like him, we aren’t him.’ I’ve often pictured the devil in a ‘smart’ suit, with gelled up hair swept to the side in a 1930s style with a short crop all round, sipping on a pipe, and highly educated in all the arts and sciences required to manipulate a people who think that they are ‘smart adults’ simply because they are narrowly educated enough to make enough, or more than enough, to work, rest, procreate, and roll over and play dead.
Well, Amazon, amongst a multitude of others, is the ‘devil’ in this sense. You don’t employ a whole slew of sociologists, psychologists, historians, etc, etc, etc, to help you determine what you next step in anything ought to be do you - corporations/governments do. And you’re probably, at best, skilled enough in just one pathetic subject to hang some scrap of paper on your wall proclaiming to the ‘less educated’ world that you’re better than them, and hence fit to earn enough to ensure your kids will be able to tell their kids what to do. But in actual fact, you’re no more skilled than a bushman who knows how to hunt in the, well, bush. Specifically skilled, and generally ignorant. And that is what Amazon depends on.
To be ‘practically focused’ and unbothered about philosophy, is nothing short of doing your best to get around the evils generated by your lack of interest in the whys and wherefores of life mate. Hence, the price fluctuations, amongst a multitude of ‘great deals’, ‘that’s the way it is’, kind of events in life that you take to be the norm, but whose consequences you constantly bemoan without realising how they’re connected to that which you shrug off on a daily basis. To be ‘practically focused’ and unbothered about philosophy, is nothing short of doing your best to get around the evils generated by your lack of interest in the whys and wherefores of life mate. That, if you think about it longer than it takes to decide between fried rice and beef balls, is not really practical is it. As i’ve said many a time, it takes greater intelligence to know how to keep your money than it does to make it.
The other possibilities for Amazon’s price fluctuations are,
- to give other Amazon market-sellers a chance to get rid of their less expensive stock so that they would continue to be with Amazon;
encouraging them and other competitors to up their prices as well so that Amazon need not bring their prices to their previous levels when they do bring them down;
to keep up the prices of new dvd/goods entering the market as they will be priced according to the current prices of existing products.
getting people to perhaps sign up with Lovefilm.com - which is an Amazon company btw - because it is cheaper to rent them than watch them (whilst playing their own little games through Lovefilm to ensure that you still get screwed);
being able to maintain high prices for dvds, etc, because of the existence of ‘cheaper’ alternatives like Lovefilm - through which you still get screwed.
- you think up the rest...doing so is far more fruitful than practicing being an idiot by playing 'angry birds'.
And through the huge profits generated from all of these, to buy up or generate more companies, through whom they can either get more profits, or even greater profits by playing the advantages of going with one company against the disadvantages of going with the other - both of which they own. i.e. like the ‘good cop bad cop’ strategy in movies where the bad cop makes you feel more at ease with the good cop. Either way, you’re still screwed.
That’s it for now. Go think.