Guylian's 'Solitaire'. Racially offensive chocolate?

The following are thoughts on Brad Farless's 'Does this chocolate offend you'. The chocolates in question come in the flavours, 'Asian Dark', 'Aztec Gold', and 'African Ebony'.




Brad had accompanied the image above with, 'The only thing it’s missing is Caucasian White.'

'Caucasian' is also a scientific reference for quite a few people occupying regions extending from India to the Middle East, amongst others. The common usage of the term is incorrect, and perhaps, it is still used by 'whites' as a subconscious effort to distinguish themselves from 'others'.

With regards to the chocolate, no, i don't find it offensive - especially since i find the various tones of brown to black to be very beautiful. In fact, the 'blacker' the woman is, the more i go, 'wow! damn gorgeous!' I suppose i find a 'richness', 'strength', and passion' in such colours as opposed to its subtler counterparts.

I suppose one could find the above presentation offensive in a climate where white, as opposed to other tones, is deemed to be beautiful. That is when the above becomes 'stereotyping'. If such insensible colour bias didn't exist, as it does amongst the Chinese throughout s.e.Asia, and even Indians, the above could then be seen as a celebration of those colours as opposed to a 'rubbing it in' sort of insult.

Anyway, the value of offence should not lie in how people feel about something, but if that something can objectively be verified as offensive. To just deem something as offensive, and therefore offensive per se, can also mean that we are ourselves defensively biased. That can only serve to maintain a less then desirable status quo.


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