What does this say about singaporeans?
For myself, i'm not interested in the 'sex scandals' of any celebrity. 'Sensational' always tends to sell, and sell big, but that generally requires the masses to be quite juvenile in character, and especially if more attention is not paid to other articles of insight.
In the Confucian singapore of today, what sells is, firstly, the sensational; secondly, that which is prominent or 'this one very popular one'; thirdly, that which validates one's views without requiring much thought on one's part; and fourthly, that which challenges one's views without requiring much thought on one's part. Break these three rules, and you're not going to stand much of chance to win singapore's SGblogawards.